what is the most commonly used crm software right now Crm software comprehensive guide kirti agarwal development january web 2021

what is the most commonly used crm software right now Crm software comprehensive guide kirti agarwal development january web 2021

Looking for the perfect CRM software to boost your business productivity? Well, you're in luck! In this article, we will explore the top CRM software features that you need to know in 2019. These features are essential for managing customer relationships effectively and driving sales growth. So, without further ado, let's dive in!

The Power of CRM Software

Customer Relationship Management (CRM) software is a valuable tool that helps businesses build and maintain strong relationships with their customers. It allows you to streamline your sales, marketing, and customer service efforts, resulting in improved efficiency and profitability.

The right CRM software can offer a myriad of benefits for your business, including:

  • Improved customer satisfaction
  • Increased sales revenue
  • Enhanced marketing campaigns
  • Better collaboration among team members
  • Time and cost savings

Now that we understand the power of CRM software, let's dive into the top features that you should be looking for in 2019.

1. Contact Management

One of the primary functions of CRM software is contact management. This feature allows you to store and organize all your customer data in a centralized location. From basic contact information to detailed notes and interactions, a robust CRM software should provide a comprehensive view of each customer or prospect.

With contact management, you can easily access customer data, track customer interactions, and understand their preferences and needs. This enables you to build personalized relationships and provide a more tailored experience for your customers.

2. Sales Automation

Sales automation is a game-changer for any business. It automates repetitive sales tasks, freeing up your sales team's time to focus on building relationships and closing deals. Look for CRM software that offers features like:

  • Automated lead qualification and assignment
  • Email templates and tracking
  • Task and activity management
  • Automated follow-up reminders

By automating the sales process, you can ensure that every lead is promptly followed up, no opportunity is missed, and your sales team operates at peak efficiency.

3. Email Marketing Integration

Email marketing is an essential component of any successful marketing strategy. A CRM software with email marketing integration allows you to send personalized and targeted emails to your contacts directly from the platform.

This integration ensures that your marketing efforts are aligned with your contact database, enabling you to segment your audience, create personalized campaigns, and track the effectiveness of your email marketing activities.

4. Reporting and Analytics

Reliable reporting and analytics are crucial for making informed business decisions. Look for CRM software that provides comprehensive reporting features, including:

  • Sales performance metrics
  • Marketing campaign analytics
  • Customer satisfaction scores
  • Revenue forecasting

These insights help you identify trends, measure the success of your strategies, and make data-driven decisions to optimize your business performance.

5. Mobile Access

In today's fast-paced business environment, it's essential to have access to your CRM data on the go. Look for CRM software that offers mobile apps or responsive web interfaces, allowing you to access vital customer information anytime, anywhere.

Mobile access ensures that your sales team remains productive and connected, even when they are on the road or working remotely. It facilitates quick and easy updates to customer records, access to meeting notes, and real-time collaboration with team members.

6. Integration Capabilities

Your CRM software should seamlessly integrate with other tools and platforms that your business relies on. Look for CRM solutions that offer integration capabilities with popular applications such as:

  • Email clients (e.g., Outlook, Gmail)
  • Marketing automation platforms
  • Customer support solutions
  • Accounting software

Integration ensures that your CRM software becomes the central hub for all customer-related activities, eliminating the need for manual data entry and enabling efficient data flow across different systems.

7. Customization Options

Every business is unique, and so are its CRM requirements. Look for CRM software that offers customization options, allowing you to tailor the platform to your specific needs.

Customization options may include:

  • Creating custom fields and data categories
  • Designing personalized dashboards and reports
  • Configuring workflow automation

This flexibility ensures that your CRM software aligns with your business processes and helps you capture the data that matters most to your organization.


In conclusion, selecting the right CRM software is critical for optimizing your customer relationships and driving your business growth. The top CRM software features you should be looking for in 2019 include powerful contact management capabilities, sales automation, email marketing integration, reporting and analytics functionality, mobile access, integration capabilities, and customization options.

By choosing a CRM software that offers these features, you can supercharge your sales efforts, streamline your marketing campaigns, and deliver a personalized experience to your customers. Remember, a well-implemented CRM system can be a game-changer for your business and give you a competitive edge in today's market.

So, what are you waiting for? Take the leap and embrace the power of CRM software today!

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Discover the top CRM software features you need to know in 2019 to boost your business productivity. Learn about contact management, sales automation, email marketing integration, reporting and analytics, mobile access, integration capabilities, and customization options.

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